Reselling Microsoft 365: The Incredible Value of Bundling

Wassim Achkar

Product Marketing Manager

What’s another word for “itemize”? Invitation. That’s right. For MSPs reselling Microsoft 365, itemizing a proposal or an invoice is an invitation to your customer to shop your prices on every item to see if they can “get it for less.” You’d like to think they won’t do that if they value your service, but they may go ahead and shop you anyway just to confront you for a lower price

The reality is that customers don’t buy individual items from an MSP. They buy solutions. They buy something that will do something for them. Take a simple example like a camera monitoring a premise, or something general like creating spreadsheets for analysis of a business. No matter what it is, the fact remains that the customer is buying what it does, not what it is. They’re not buying the camera. Instead, they’re buying the value of monitoring for bad actors. They’re not buying the spreadsheets. but the insight into their business to help them manage it better.

Itemize Functionality

You may feel compelled to itemize. Perhaps you feel driven to provide every possible detail. Maybe you fear your customer won’t think your proposal is complete if it isn’t itemized.

If you must itemize, consider itemizing the functionalities your solution will provide. Here, the more bullets you add, the more value you display. Instead of, “This costs this, and this costs this,” your customer hears, “You get this value, and you get this value, and you gain this advantage.” The more functionalities you itemize, the more powerful your pitch becomes.

As an example, let’s say you’re proposing a messaging solution. You’re offering e-mail service on a cloud platform that can be used on a computer, a tablet, or a smartphone. Plenty of flexible access. You’re also incorporating bulk e-mail delivery capability to protect your customer’s domain. The solution includes calendaring, and you’re adding in automation so others can see your customer’s schedule and reserve time for meetings.

That’s all pretty standard stuff, so how do MSPs reselling Microsoft 365 differentiate their offering?

Go proactive and build better bundles.

Include Letsignit email signature management solution to your Microsoft 365 bundle, which will create great branding consistency across every user and enable your client to incorporate marketing messages along with every e-mail they send out. They can include banners, buttons, and other call-to-actions to make it easy for their customers to take them up on every offer, and it’s all easily integrated from a simple cloud console. Letsignit is only a small addition to the cost of the overall solution and it adds tremendous value, creating a totally different character to the offering and truly setting you apart from your competition.

By itself, Letsignit is a terrific service to offer. Added to your Microsoft 365 bundle, it’s a powerful differentiator.

The Incredible Value of Value

Whenever you write to a customer, or speak with them, or communicate with them in any way, speak in the language of the “value” you bring as an MSP. Customers are not just buying Microsoft technology from you; they’re investing in the value that you as an MSP can provide them. Everything you say must be said in the context of the customer. When you speak of a brand-promoting service like Letsignit, you are deep in the heart of that context.

Itemize value, not price.

About the author

Wassim is a Product Marketing Manager at Letsignit. He ensures that our solution aligns with market expectations and perfectly meets the needs of businesses. He is a fundamental element of the marketing team, ensuring that the product's value is well conveyed across all services and channels. In addition to his marketing role, Wassim also plays a key role in animating the Letsignit football team. He knows how to seize the most opportune moment to make decisive passes!

About Letsignit

With Letsignit email signature manager, connect with your audience in a way that's on-brand and personal, while driving quality lead generation.

Frequently
asked questions

Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

What is the user experience like for our employees?

If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

They preview their signature before sending an email and choose from signatures assigned to them.
Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

An English, Spanish, etc. version to adapt it to your audience
A signature template with timely promotional banners.
Use different formats of your logo according to your subsidiaries.
A signature for each of your branches.
Signature banners created especially for internal exchanges.
A simplified version for reply/forward of emails.

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

Optimization of the weight of signatures and campaigns in emails.
Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.