Success Stories
FranceTV Publicité, when the signature becomes a “wonderful territory of expression”

Anxious to industrialize and simplify the management process of their email signatures, the advertising agency wanted to turn to a market tool that would help gain performance. It was in this case, the Communication Department and the Technical Department had decided to study different offers in order to replace a system that no longer responded to the company’s expectations, nor did it allow for the standardization of all signatures. This research of agility into the management of email signatures was also linked to the agency’s business activity. They wished to use the channel of email signatures as an axis of communication to relay different events and campaigns. This usage implied a power to quickly react and deploy signatures on a large scale.

In this context, FranceTV Publicité chose the Letsignit solution, recommended by Exakis & Nelite, consultants and integrators of Microsoft infrastructure solutions, which accompanies them in their strategic thinking about there IS. The Letsignit solution would allow them to meet their different business requirements (campaign and signature management) and technical requirements (a simplified interface added to their messaging environment thanks to an Outlook plug-in). In addition to providing its platform, Letsignit also supported the FranceTV Publicité team in managing the first implementations, which included integrating the agency’s new brand block. Several different messages were sent to employees to raise awareness, announce the establishment and the end of the project. Strong in their element, FranceTV Publicité is now able to simply manage their employees’ email signatures, broadcast campaigns and internal messages thanks to the powerful communication tool. Today, managed by the Technical Department, the email signatures will soon be directly managed by the Communication Department.

Anthony Duchenne, Project Manager of the Technical Department of FranceTV Publicité said, “From a technical point of view, we appreciate the simplicity of the implementation and configuration of the Letsignit solution which integrates perfectly in the Outlook messaging environment. Once connected to our directory, the management of signatures is totally industrialized.”

Valérie Blondeau, Director of the Communication Department at FranceTV Publicité stated, “To reach all our audiences, we work in a 360-degree fashion, we use every communication outlet. The email signatures designed by Letsignit, easily and quickly customizable, become a wonderful territory of expression. We have used it recently to amplify the visibility of our #Efficacité 2018 campaign which redirects our audience to the agency’s website where they can find more information.”

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