Communication
December 8, 2020

LOCAL GOVERNMENTS: 6 tips to get creative on decicive communication

By
Amandine Fernandez
Head of Acquisition
Local government organizations typically spend 15 hours every year managing and standardizing email signatures for their employees. And that doesn’t include the lost opportunity to share valuable information where your stakeholders are most likely to see it – in the email signature.

It’s comes down to email – the place where it all happens

With Letsignit’s simple and trusted solution, local government offices no longer waste time or valuable public resources on email signatures across various programs, entities, and employees. Your selected Administrator gets complete control over the creation and assignment of email signatures across all public servants effectively standardizing identity across all emails being communicated both internally and externally.

Discover Letsignit

An innovative, powerful, and low-cost communication channel for local government

Letsignit allows public institutions to create, plan and track communications campaigns with the help of beautifully designed banners inside your email signatures. Get critical campaign messages in front of your constituents.

Here are some creative examples of how local governments are using email signatures to effectively communicate essential messages.

Critical communication to bring awareness

Water shortages in summers, garbage pick-up schedule changes, upcoming road closures, and essential health regulations… the use cases are infinite!

banner signature

Voting communication

A key event of the year… many communications of information are related to the votes. Remind your audience to register on the lists, communicate on their dates and location, share the results… thanks to the campaigns in the email signatures you can easily cover each step of it!

banner signature

Wishes/Greetings

It is holiday season, and you would like to wish all your community members and local business partners and associates – a Merry Christmas (or a great Thanksgiving, Eid-el-Kabir, Diwali, Chinese New Year..) Include these wishes in your email signatures and make sure you automatically reach all the contacts you want. This campaign can be an opportunity to get out of your comfort zone and offer a banner that is more quirky than usual.

banner signature
ebook email signature examples

Community Events

Everybody loves a good easter egg hunt. Well, here is your chance to show how much you care about this local tradition by holding special events! Invite your entire community via Easter bunnies-themed email banners to come together and participate as one big family.

signature banner

Legislative Communication

Sometimes it is just about passing on the latest news regarding new policies or amendments in existing laws. For example, you have made amendments to driver safety and you would like everyone in the community to know that. This sort of campaign will use email banners focusing on public safety.

signature banner

Special Offers

Whether it is 4th of July, back-to-school, Back Friday or Boxing Day, there are sales promotions/special offers available the whole year. Well, take this opportunity to communicate the various offers and give your partners (businesses, associations, schools etc.) visibility in your email signatures and support the economic growth of your local community.

The advantage with this type of communication is that your communication team will be able to anticipate the creation of these campaigns and simply juggle them throughout the year!

About the author
Amandine is the Head of Acquisition at Letsignit! Initially a content specialist, she now actively contributes to the profitability of acquisition channels: SEO, SEA, SMA, SMO... Amandine is also one of the pillars of Marketing at Letsignit! For more than 5 years, she has been participating in and initiating marketing projects and campaigns that systematically reflect her vision, writing style, and creativity (which can also be seen in all of her colorful outfits that brighten up the day of everyone she meets).
About Letsignit
With Letsignit email signature manager, connect with your audience in a way that's on-brand and personal, while driving quality lead generation.
Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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Let’s call this
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