The French Football Federation boosts its brand identity by standardizing the signatures of daily emails sent by its 380 employees. They take advantage of this showcase to relay their news and integrate clickable banners for a multiplied ROI.
“Letsignit is a practical solution, easy to use and impactful for our communication!”
Discover their testimony.
In what context have you integrated the solution?
When we were investigating the subject, we did not have any kind of harmonization with our email signatures here at FFF. Before Letsignit, we used Outlook signatures and each person had their own signature that they personalized according to their own tastes. They were all different. We noticed that the volume of emails sent was important and that the email signature was therefore an interesting communication channel.
Our first objective was to have the signatures unified in order to have consistency, with high quality and to reinforce the visibility of our brand.
How long have you used Letsignit?
Since the end of 2015.
What words would you use to describe Letsignit?
Letsignit is a practical solution, easy to use and impactful for our communication!
How do you use the campaigns?
We create communication banners mainly to push our external events such as French team matches, the Coupe de France and the events of Football Amateur. Thanks to the clickable banner, our interlocutors are directly redirected to the relative information of our events.
How long did it take to implement the solution?
The parties that took on the project were numerous. The human relations department, informatic services department and general management had an involvement in the implementation of the solution. For that reason, the technical deployment took many months.
What attracted you most about Letsignit?
Although I needed some help in the beginning with the technical aspect, it is the simplicity of putting campaigns online that attracted me the most about Letsignit. Once you have used the platform a little, its operation becomes very instinctive.
What are the benefits to having this solution?
01. Unified and quality signatures
02. The possibility to insert marketing banners regarding our news
03. The value reinforcement of our brand image
What was the feedback from your colleagues?
When we launched the solution, our colleagues were satisfied, and we had directly received requests for campaign creations to put in place events or specific themes regarding different departments.
How do you internally manage the email signatures?
We allow all the departments and services such as Football Amateur, Clairefontaine or even the Medical Center to put their own events and themes.
Furthermore, some departments use the signatures in English. The multi-signature is really a plus for us.
The next steps/project for FFF with Letsignit?
I think we can go a step further by going deeper into analyzing the statistics and identifying the campaigns that have been successful for improving our content.
FFF Company presentation
Created on April 7th, 1919 and recognized as a public entity in December 1922, the French Football Federation (FFF), organized and developed under the title of the State, practices and teaches football in every form in France.
It puts at the service of its 2.1 million licensees-players, educators, leaders, referees-its know-how and its decentralized bodies (leagues and districts) as well as the passion of 400,000 volunteers.
With close to 15,000 affiliate clubs, the FFF demonstrates its power of attraction. Overseas, its clubs participate in the animation and social life of villages and neighborhoods. With 1 million weekly games, the round ball shows its ability to gather, on and around the field, people of all origins, conditions, confessions and opinions.
The FFF trains, engages citizens and promotes the educative values of football (sharing, respect, commitment, tolerance, solidarity), the priorities, to young people. Feminization and gender diversity are also a major challenge.
Focused on modernity, the FFF, with its two world champion stars, is ambitiously involved in the development of the 21st century. It is emerging as an innovative, successful and progressive company.
Interview with Isabelle Girondel, graphist of the Marketing Department of the French Football Federation, directed by Patricia Awad, project manager at Letsignit.