IT
March 24, 2020

Email signatures: why choosing cloud matters

By
Wassim Achkar
Product Marketing Manager
There can be no centralized, robust, or secure management of email signatures without a Cloud platform that is up to the challenge. Choosing Microsoft Azure meets this challenge and opens numerous possibilities for the processing of your email signatures. Letsignit has deliberately developed its platform for the Cloud. Offering a SaaS (Software as a Service) gives users operational flexibility and a high level of security that is not easily replicated with local deployment.

Azure and Microsoft Office 365: the perfect alliance

The alliance between Microsoft 365 (Office 365) and Microsoft’s Azure Cloud creates a homogeneous environment for enterprises.

For the messaging service, this end-to-end continuity offers broader deployment. With the addition of operational possibilities, without the need to deploy the application in a customized way.

Also, access to the Azure Active Directory allows for the synchronization of thousands of users in only a matter of minutes and the user information is imported without the need to go through complex and laborious request procedures.

Best of all, the centralized structure offered by using Microsoft 365 (Office 365) in the Azure Cloud also provides end-to-end security consistency. Once the authentication option is implemented, the users benefit from a transparent authentication: their Microsoft 365 (Office 365) account gives them access to the Letsignit service without needing to enter it every session.  

Security and confidentiality reinforced with the cloud

Cyber-threats are the principal dangers of facing corporate information systems.

In this respect, the Cloud makes it possible to consolidate protection, with companies benefiting from the investment made by Microsoft’s teams to eradicate the various threats linked to the exploitation of breaches.

Hardware and software updates are done regularly to address known vulnerabilities, while risk analyses are performed by Microsoft Security Response Center (MSRC) and independent evaluators 24 hours a day, 7 days a week.

On the other hand, confidentiality issues are also treated by the Cloud.

Azure is certified by the PIMS (Privacy Information Management System) in response to the ISO/IEC 27 701 norms. Azure thus provides a set of management and operational controls to demonstrate compliance with privacy laws and regulations. The certification is in addition to many others that govern security, including the indispensable 27001 standards.

What’s more, the transfer of data can be encrypted in order to ensure confidentiality and the integrity of data. Finally, customer data is obviously not accessible to third parties without authorization and identification.

Letsignit has the certifications for ISO 27001 & 27018 which guarantee the compliance of management and data protection.

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On-Premise or Cloud: a transparent connection

Of course, all companies don’t yet have the choice to move their messaging to the cloud. But here too, the flexibility of the Cloud and its service architecture allows a fast connection to the platform.

  • A connector (or messaging agent) positioned on the Exchange server of the enterprise guarantees the transfer of information in a fluid and transparent manner.
  • An API permits the creation of the local Active Directory creation and transfer of data by HTTPS and JSON towards the Letsignit Cloud.  

By using the synchronization mechanism, all the information is processed by regular exchanges, which makes it possible to constantly update the information in your directories, to update signatures or to integrate new collaborators.

An equivalent procedure is deployed for the reception and sending of emails from local Exchange servers to the Letsignit infrastructure.

This is where the email will be signed before being sent to the recipient.  

The Azure Cloud and Letsignit: excellent for global enterprises

Used by companies with Microsoft 365 “On-Premise” or via the cloud, the Letsignit platform has customers from all over the world. The network of Azure nodes allows it to be present in multiple regions: Central France, South Brazil, East Canada, East US, and South-East Asia. As close as possible to companies. The result for customers is regulatory compliance and low latency for service access.  In addition, the Letsignit administration is centralized, the global administrator can assign auxiliary administrators for each enterprise subsidiary. Each will also be autonomous in their management of signatures.

Quick access to new signature features with the Cloud

Another benefit of the Cloud - continued improvement, automatic, and transparency of services by Letsignit. New features or updates are implemented regularly based on feedback from users. With the SaaS platform, every new feature is instantly passed on to the users. It is a great benefit for the customers.

About the author
Wassim is a Product Marketing Manager at Letsignit. He ensures that our solution aligns with market expectations and perfectly meets the needs of businesses. He is a fundamental element of the marketing team, ensuring that the product's value is well conveyed across all services and channels. In addition to his marketing role, Wassim also plays a key role in animating the Letsignit football team. He knows how to seize the most opportune moment to make decisive passes!
About Letsignit
With Letsignit email signature manager, connect with your audience in a way that's on-brand and personal, while driving quality lead generation.
Frequently
asked questions
1
Is it possible to track the number of clicks on email signatures?

Yes, with the 'Campaigns' offer, it is possible to track the number of clicks on the email signatures of all your employees in the 'Statistics' area of the platform.

You can then access a detailed or global view of the number of clicks on the email signatures of each employee. You can use the search option to target a specific signature or a given period. Finally, you have the possibility to export all statistics to an Excel document.

If you launch campaigns with banners inserted in your email signatures, you can also access their performance via this same space.

2
Can we add links to social networks, our website, and appointment-setting applications such as Calendly?

With Letsignit, you can easily add social network icons in your collaborators' email signatures and link to your company pages. Also, our "attributes" feature allows you to manage personalized URLs for each of your collaborators such as their individual LinkedIn profile.

And that's not all: you can add links to an appointment-setting application, allow your customers to leave reviews easily, and integrate our 'Chat on Teams' widget to let anyone start a discussion via Microsoft Teams chat.

3
Can employees update their signature information themselves (number, function, etc.)?

It’s up to you! As an administrator of the Letsignit platform, you choose whether or not to grant modification rights to your employees. These permissions are managed on an attribute-by-attribute basis, which means that you can decide to allow the employee to change their phone number, but not the address of your premises, for example.

This feature applies to all attributes in your directory, including custom attributes created on Letsignit. When your employees change one or more attributes, your directory is obviously not affected.

4
Why it is important to standardize our email signatures on a large scale to ensure our identity and brand image?

It often happens that employees make their email signature their own: custom format, bad fonts, colors inconsistent with the brand standards... all of this has an impact on your brand!

A consistent visual identity is considered authentic and outperforms a perceived weak one by 20%. And, your customers are 2.4 times more likely to buy your products.

With Letsignit, take back control over your brand identity by standardizing all your email signatures. Our tool has many features that allow you to customize your signatures by department, by audience or by subsidiary. Not to mention the possibility of carrying out campaigns within your email signatures thanks to our Campaign offer.

5
What is the user experience like for our employees?

What is the user experience like for our employees?

  • If you opt for the Letsignit Add-in for Outlook, they will have a dedicated space in their Outlook account where they will be able to view the signatures and campaigns assigned to them.
  • If you opt for the Letsignit Desktop APP, they will be able to preview all their signatures and campaigns in this space. If they want to change their default signature to another one when sending an email, this will be done in their signature library in Outlook.

In both cases:

  • They preview their signature before sending an email and choose from signatures assigned to them.
  • Based on the permissions granted, they will also be able to modify their personal information such as their name, position, or address in these spaces.

In short, they have autonomy in their email signature, but you keep control on the field, signatures, and banners they can edit or use.

6
Can my employees have multiple signatures available to them?

With our "multi-signature" feature, your employees can benefit from multiple email signatures. No technical manipulation is required. Thanks to our Add-in for Outlook or the desktop app, they can change their email signatures as they wish with just a few clicks.

Regarding the creation of email signatures, you can make several variations such as:

Everything has been thought of to go further in the personalization process based on the recipient of your emails.

7
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

8
Regarding “Green IT,” have you implemented measures to limit the digital footprint of email signatures?

If sending emails has an impact, non-optimized email signatures also have an impact. An unsuitable format or an image that is too heavy considerably increases the size of your signatures... and therefore, your emails.

As a responsible economic actor, we contribute to reducing our CO2 emissions and those of our customers in several ways:

  • Optimization of the weight of signatures and campaigns in emails.
  • Green features: lightening of signatures during response/transfer emails, possibility of not embedding images, implementation of lighter signatures for internal exchanges.
  • Integration of a 'Switch to Teams' widget to encourage your employees to continue their exchanges via chat, rather than email.

As we are increasingly involved in sustainability initiatives, our priority in 2023 is to develop even more green IT functionality.

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