Tracking performances with Google Analytics

👇 Discover our advice for adding UTM links and tagging the Letsignit signatures/campaigns with Google Analytics 👇


What is UTM?

UTM tags are a way to follow the origin and identify the visitors to your different marketing operations. They are added to the beginning of URLs in the form of a code that Google Analytics can identify and analyze. 


How to configure your URL?

There are 5 settings you can configure:

For identifying a search engine, a newsletter, or another source. It corresponds to the source of the traffic (for example Google/Facebook).

For identifying a medium such as an email or the cost-per-click (CPC, CPA) … 

Used keyword analysis and to identify a specific product promotion or strategic campaign. 

Used for advertisers on the search in order to note the keywords of their advertisement. 

Used for the A/B testing and content-targeted advertisements to differentiate ads or links pointing to the same URL.


A single URL can combine several codes.
The links with the UTM are constructed with two components: 

  • The type of settings, for example, utm_code
  • A value, for example: utm_source=event_MS_Ignite_The_Tour_London 


How to create your URLs?

You can now manually create or use the URL creation tool with UTM tags:
URL Campaign Builder (

Now all that rests is to use your links in your signatures/campaigns and consult your data via Google Analytics.

Google Analytics Dashboard


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