Advice
Tracking performances with Google Analytics

👇 Discover our advice for adding UTM links and tagging the Letsignit signatures/campaigns with Google Analytics 👇

What is a UTM?
UTM tags are a way to follow the origin and identify the visitors to your different marketing operations. They are added to the beginning of URLs in the form of a code that Google Analytics can identify and analyze. 

How to configure your URL?
There are 5 settings you can configure:

“utm_source” 
For identifying a search engine, a newsletter or another source. It corresponds to the source of the traffic (for example Google/Facebook).

“utm_medium”
For identifying a medium such as email or the cost-per-click (CPC, CPA) … 

“utm_campaign”
Used keyword analysis and to identify a specific product promotion or strategic campaign. 

“utm_term”
Used for advertisers on the search in order to note the keywords of their advertisement. 

“utm_content”
Used for the A/B testing and content-targeted advertisements to differentiate ads or links pointing to the same URL.

A single URL can combine several codes.
The links with the UTM are constructed with two components: 

  • The type of settings, for example: utm_code
  • A value, for example: utm_source=event_MS_Ignite_The_Tour_London 

How to create your URLS?

You can now manually create or use the URL creation tool with UTM tags:
URL Campaign Builder (https://ga-dev-tools.appspot.com/campaign-url-builder/)

Now all that rests is to use your links in your signatures/campaigns and consult your data via Google Analytics.

Google-Analytics-Dashboard

 

*Source: https://junto.fr/blog/utm/

The end